Privacy Policy

Active School Solutions Ltd is committed to ensuring that your privacy is protected.

This privacy policy lays out the specific commitments of Active School Solutions Ltd, in compliance with the Data Protection Act 1998, the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).

This privacy policy sets out how Active School Solutions Ltd uses and protects any information that you may give out while visiting the website and when engaged with the business as a customer or prospective customer.

Should we ask you to provide certain information by which you can be identified when dealing with us as a business, or visiting the website, then you can be assured that it will only be used in accordance with this privacy statement. Similarly, if we hold personal data which has not been obtained from you directly, it will only be used in accordance with this privacy statement.

What We Collect Through the Website

We will only collect information from you with your submission and consent. If we request your email or phone number, we will detail what purpose we will use these for at time of submission.

If you supply your email address in a non-transaction capacity e.g. to download Activity Resources, but do not choose to Opt-In to the Mailing List you will only be contacted in respect to the activity you have requested.

We may request the following information:

  • name and job title and company name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to client surveys and/or promotions

What We Do With the Information We Gather Through the Website

We will sometime request information from you to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our product and service offerings.
  • We may periodically send promotional emails about products, special offers or other information which we think you may find interesting using the email address which you have provided. You may unsubscribe at any time.
  • From time to time, we may also use your information to contact you for market research purposes.
  • We may use the information to customise the website according to your interests.

Children’s Data

By the nature of business Active School Solutions Ltd conducts, we must request the personal data of children under the age of 16. Children are unable to register for our services, the consent to provide the personal data must be given by the person who holds parental responsibility for the child. We will only request the minimum information necessary about a child to ensure their safety whilst on our courses. We will never market to children directly. Children’s data will not be held for any longer than is necessary to process their attendance on our courses.

Email Marketing

When you fill out one of our contact forms, you will see the option to choose to opt-in to our Mailing List, Subscribe to our Newsletter, or wording to the same effect.

If you do choose to opt-in to email marketing from Active School Solutions Ltd, the details you have provided will be stored within our third party CRM system and third party email marketing service provider. The data will not be sold or delivered to any third party for their own marketing purposes.

Email Marketing Opt Out

Each and every email marketing message we send you will also include an appropriate and easy way for you to opt out of receiving further communications by email from us, usually in the form of an ‘unsubscribe’ link in the email footer. Alternatively, you can contact us at, with the email address you would like to remove and we will remove this and any data attached to this from all of our systems. We will still hold your email address on file in a suppression list to ensure you don’t receive any future marketing contact.

Legal Bases for Email Marketing (Consent and Legitimate Interest)

We follow the regulations and guidance from the ICOPECR and DMA and distinguish between Individuals and B2B contacts, and the permissible methods of electronic communication in our marketing outreach.

“Business-to-business (B2B) marketing (defined as limited, public limited companies and public bodies such as schools and hospitals) are not covered under PECR, which means that you do not need prior consent in order to send emails or SMS communications. Marketers may therefore be able to use legitimate interests for B2B campaigns.” Source

We operate our B2B email marketing lists under either the legal basis of consent, or legitimate interests, two of the six bases permitted under the GDPR.

If you have freely and actively provided your consent to receive email communication from us, you will be on a list where the legal basis for Active School Solutions Ltd to contact you is through consent.

If you have not actively provided your consent we may process your personal information for our legitimate business interests. To contact you in this way, we will have conducted a Legitimate Interest assessment:

  • identify a legitimate interest;
  • show that the processing is necessary to achieve it; and
  • balance it against the individual’s interests, rights and freedoms.

Telecommunication from Third Parties

We will occasionally enlist the services of external telesales parties to assist us with marketing outreach to grow and enhance our business. They will receive as little personally identifiable information as possible, consisting of corporate email address, first name, last name, job title and company name. This data is required to be deleted immediately on conclusion of the agreed calling activity. If they do not do this they are in breach of contract and data protection laws.

Data Collection

The Active School Solutions Ltd website runs on WordPress, when you contact us via our web forms, your details are saved onto our website for future reference. We keep the site secure with regular updates to our site software, security features and by only allowing internal administrators site access.

Facebook and LinkedIn Advertising

This website may from time to time use both Facebook and LinkedIn Advertising services to offer relevant and personalised ads to our site users whilst they are logged into Facebook or LinkedIn. Your visit to our website is logged via a cookie which allows us to show you ads based on your interactions and interests. We don’t receive any personally identifiable information about you.

Google Analytics

We use the web analytics tool Google Analytics (GA) to understand how visitors engage with our website. GA collects information anonymously, as statistical data about our users’ browsing actions and patterns, it does not personally identify any individual. From this information, we create reports to help us improve our site offering.

You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.

Google AdWords

This website may from time to time use the Google Ads remarketing services to advertise to previous visitors to our site on external websites. This could be an advert on the Google search results page or on a site who are within the Google Display Network. We could, for example, advertise to a past visitor who visited a certain page, or used a form to make an enquiry.

Google Ads uses cookies that are saved to your computer but do not personally identify you. You can opt-out of this at any time by visiting the Google help section.

How We Use Cookies

We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our website.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not.

Third Party Advertising

This Privacy Policy does not apply to, and we are not responsible for, cookies and/or clear gifs in third party ads, and we encourage users to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and/or clear gifs and other technology.

Links to Third-Party Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Using Personal Data (Customer or Engaged Prospective Customer)

Personal information which you supply in the course of business negotiations will be securely stored within our systems and used to process your order and manage your account. If you choose not to supply the required information we may not be able to proceed with your purchase or contract.

We do not engage in any automated decision-making or profiling within our business.

We will collect your Personal Data to manage your registration for sessions, store emergency contact details and any medical data, and for means of communication and processing payments for the organisation we run.

We may also email you about other products and services we think may be of interest to you under grounds of the ‘soft opt-in’, meeting the following conditions:

  • we obtained your details in the course of a sale or negotiation;
  • the message will be marketing similar products or services; and
  • you will always have a simple and clear opportunity to opt-out.

Sharing Personal Data with Third Parties (Customer or Engaged Prospective Customer)

If you are an engaged customer or engaged prospective customer, with your consent, we may share your information with, and obtain information about you from, credit reference agencies. If you apply to us for a credit account, we will pass your details to the credit reference agency.

How long do we keep your Personal Data?

We keep your Personal Data for as long as your child is of suitable age to attend our sessions and activity days.

Further processing

If we wish to use your Personal Data for a new purpose, not covered by this Notice, then we will provide you with a new notice explaining this new use. We will do this before we start processing for the new use. We will set out the relevant purposes and processing conditions. Where and whenever necessary, we will seek your prior consent to the new processing.

Contact Details for the Control of your Personal Information

Active School Solutions Ltd, Martello House, Edward Road, East Sussex, BN23 8AS
01323 403333

Restricting the Use of Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  • if you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by writing to or emailing us.
  • if you believe we are incorrectly holding your personal information please request that we remove all information about you.

We will not sell, distribute or lease your personal information to third parties unless we have previously asked your permission or are required by law to do so.

Requesting your Personal Information

You may request details of personal information which we hold about you under both UK and EU law. If you would like a copy of the information held on you please write to us or email at the details above, we have an obligation to respond within 30 days.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible using the above details. We will promptly correct any information found to be incorrect.

Your Right to Lodge a Complaint

If you receive a response from us about your personal data that you’re unhappy with, or if you need any advice you should contact the Information Commissioner’s Office (ICO).

ICO helpline:
0303 123 1113

You can also chat online with an advisor.

The ICO can investigate your claim and take action against anyone who’s misused personal data.

Length of Data Retention

The industry in which we operate is not subjected to any legal requirements around retention periods. Personal data will only be retained as long as necessary for our continuing business operations. We will delete data when:

  • the data subject has withdrawn consent to processing
  • the data is no longer up to date

Data Protection Officer

Active School Solutions Ltd have voluntarily opted to appoint a Data Protection Officer. With immediate effect, this person is Clare Van Niekerk, MD, Active School Solutions Ltd.

Updates to this Privacy Policy

This policy is effective from 11 May 2018.

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